A recognisable situation
A parent repeatedly says that shouting is no longer allowed during family discussions. Yet the conversation keeps going each time someone starts shouting. The message only changes when the parent calmly says: "If we shout, we stop and continue speaking later."
A question to consider
What becomes clearer to the other person when you calmly and consistently enforce your boundary?
In plain words
A boundary is not a sentence you need to repeat often enough. It gains meaning because your behaviour becomes predictable. People then know where they stand.
The nuance
Only connect boundaries to proportional consequences. Being consistent is different from escalating.
Explanation in own words at What truly moves people and the speaker's compass. Book p. 53; speaker's compass p. 14.
Practice this insight

